Wondering why isn’t Snapchat working for your brand?
You’ve been using Snapchat for weeks, months… even years, and it’s a total fail. You tried to use Snapchat throughout this whole time, but you still get zero engagement on every single snap that you post. It’s a useless broadcasting platform, right?
Absolutely wrong! Although Snapchats’ effects aren’t as drastic as Facebook or Instagram’s, they’re still there and worth taking into consideration when developing your social media marketing strategy.
If you want people to follow you on Snapchat but have no clue how don’t give up just yet… this article is for you. We’ve made a list of the top 6 reasons Snapchat doesn’t work for most brands (and what to do about it).
Keep reading and learn how to avoid these mistakes forever!
Why isn’t Snapchat working?
1. Your content is duller than ditchwater
If your snaps are blurry, badly lit, out of focus, or simply not interesting at all, people won’t engage with them.
Snapchat is a multimedia platform that enhances the experience of your snap by adding effects and filters to it. Remember that Snapchat’s main purpose isn’t to share pictures or videos but rather to share moments!
Make sure to take time when creating every single snap because an interesting story will get you more views than a blurry picture any day of the week.
To make your snaps even better, add stylized elements such as text or drawings on top of them or use one of Instagram’s many free tools to enhance your snaps even further. The possibilities are endless.
2. Your content is way too promotional
People don’t subscribe to Snapchat for 15$ off their next purchase; they subscribe because they want to see what you’re up to!
Snapchat doesn’t work if you just keep promoting. On the nose selling pushes your snapchatters away. This is as close as it gets to spamming on Snapchat, so keep the promotional content off the platform… for good!
You need to give your audience the value they’re looking for if you want them to follow you in the long run. The best way to do this is by telling them stories using pictures and videos.
For example, you could tell them the story of how your company was founded or what it’s like in your company’s headquarters without being overly promotional. The possibilities are endless, so experiment with it and see what you can come up with!
3. Your viewers don’t feel invited
If you want to engage with your audience, make them feel like they’re part of something. Let them know how to subscribe, ask them to send pictures or videos… do anything you can to make them feel invited.
If they don’t know how to subscribe, no one will follow you! Add usernames or email addresses on your snaps so people can easily send you a snap themselves. Make sure that the screen captures of your stories (which are saved) also include this information.
You can also ask them questions about the content of your snap on Twitter or Facebook. For example, you can ask them to caption a picture that you’ve just shared to make them feel like they’re part of your story.
4. You’re too vague
“What?!” I hear you say, but it’s true; if you’re too vague, Snapchat won’t work for you either. On Snapchat, what matters is engaging with your audience, and for this to happen, they need to understand what they should be looking at.
Keep in mind what we said earlier: Snapchat isn’t only about pictures and videos. It’s about moments. If you’re not coherent with your content (and sometimes even if you are), people won’t get what they should be looking at on your snap.
Are they supposed to look at the whole picture of the room or up close? Should they focus on the text that you wrote, or is something else more important? You have to make sure that everything that appears in your snap contributes to the overall message, so don’t leave any questions unanswered!
5. You don’t engage with your followers
Snapchat is all about building a community in which you engage with each other. If you’re looking to build a community of followers, you have to be the initiator. If you don’t engage, don’t wonder why isn’t Snapchat working for you.
People aren’t going to follow you if they don’t know what’s so special about your snaps. If you’re not following them back on Snapchat yet, then do it immediately! People are more likely to follow someone that follows them back than someone that doesn’t.
The same rule applies to engaging with others’ snaps. Don’t just “like” something and move on. Take the time to write a meaningful message or react in some way. This will make people feel loved, and they’ll engage more with your snaps as well.
6. You upload too infrequently
If it has been months since your last Snapchat update, no wonder why nobody is following you…
Snapchat is a small community, and the more active you are, the more likely you will get followers, views, and interactions. Upload a snap a day or more if possible to stay relevant in your viewers’ minds!
Otherwise, you’ll lose them to other Snapchatters who are doing it better than you! Also, the best way to be active isn’t by uploading poor-quality snaps that no one cares about; it’s by engaging with others. Follow your target audience, send snaps back and forth, etc. This will keep them engaged.
So, there you have it. The top 6 reasons why isn’t Snapchat working for your company and you’re sitting ducks like this guy.
If you can remember these few things, you’re sure to keep people engaged with your snaps! If not, by now is the time to go back up and re-read this article because that’s what it’s here for 😉
Snapchat is a very popular social networking site. Its app is currently in the top 10 apps on the Google play store. If you fail to utilize its potential, you may be missing out on a big opportunity.
Thank you for reading!