Instagram is one of the most used platforms today. So, let’s reveal some interesting Instagram facts!
Instagram is almost 12 years old now. In little over a decade, Instagram is the fourth more used platform as of 2022. But, in its 12-year history, the platform has garnered some interesting facts and statistics. Today, we’ll be talking about 10 such stats. So, let’s get right into it.
Instagram is a social media platform that allows people to share their lives and interests with their followers. Instagram has been a popular social media platform for quite some time now. It has over 500 million users and is one of the most visited sites on the internet.
The user base of Instagram is growing at an exponential rate, and it is not showing any signs of slowing down. The company was founded in 2010 by Kevin Systrom and Mike Krieger, two Stanford graduates. They were trying to build an app that was different from other photo apps like Facebook or Twitter.
They wanted to create an app that would focus more on photos instead of text messages or tweets, so they made Instagram which only had the ability to post pictures but no text messages or tweets. Hence, it’s focused on visual content rather than written.
Let’s Uncover the 10 Most Interesting Instagram Facts
Instagram is a marketing goldmine, and it’s a fun pastime for users. This section will discuss the 10 most interesting facts about the fourth most popular social media network. So, let’s get started:
1. The First Ever Instagram Photo Was Instagram’s Co-Founder’s Dog
Instagram was launched on October 6th, 2010—almost 12 years ago. While you might think that the first image would have been of something like food since Instagram was synonymous with food images in the early days.
However, that’s not the case, as the first image was of founder Kevin Systrom’s dog. Today, the image has over 321k likes, as the cute little pup stares back at you.
2. Instagram Has 1.44 billion Active Users Monthly—Started with Only 25000
When Instagram was launched in October of 2010, it garnered around 25000 users on the first day. At that time, that wasn’t any straightforward feat, but it wasn’t anything significant either. But, by 2013, Instagram was one of the major social media platforms.
In 2022, Instagram houses around 1.44 billion active users a month. While the total user count is more than 2 billion, it’s understandable that approximately 35% aren’t active on the platform as of today.
3. More Than 80% Of Instagram Accounts Are for Personal Use
Over 80% of the accounts on Instagram are for people who use it personally. That’s why Instagram is a marketing goldmine, as businesses and marketers actively invest in it. Thus, the one primary reason behind that is its unmatched user population.
4. Instagram Is Owned by Facebook (Meta)
Facebook acquired Instagram in 2012 when it had a measly 30 million users. Meta (formerly Facebook) CEO Mark Zuckerberg admitted that he thought Instagram was a threat to Facebook. Hence, he didn’t mind spending a billion to acquire it.
5. The Majority Demographic of Instagram Is 25-34
The majority of Instagram’s audience is made up of people aged 25-34. This roughly makes it around 32% of the entire Instagram population. But, in the teenage demographics, over 75% of them prefer Instagram, second only to YouTube—followed by Snapchat.
6. Instagram’s Worth Crossed #100 billion in 2018
Instagram isn’t a private commodity, not since Facebook acquired it in 2012. In 2018, Bloomberg claimed that if Instagram was a particular commodity, then its Worth would be $100 billion. To put things in perspective, Elon Musk was ready to buy Twitter for $44 billion.
7. An Egg Is the Most Liked Photo on Instagram
Instagram has had many famous posts over the years. This includes celebrities like Kylie Jenner, Cristiano Ronaldo, Ariana Grande, Zendaya, etc.
But, the most famous picture on Instagram, as of September 2022, is an Egg. It was a joke that took off in a bid to overcome Kylie Jenner’s at-the-time most famous Instagram post. Nowadays, World Record Egg, the page that posted it has 4.7 million Instagram followers too.
8. In 2013, 5 million Videos Were Uploaded in The First 24 Hours
Believe it or not, Instagram didn’t support videos up until 2013. In June 2013, Facebook announced that they’ll add a video feature on Instagram. As expected, the response was overwhelming, and over 5 million videos were posted in the first 24 hours.
9. The Old/Original Name Was Burbn
Before the owners settled for the name we love and admire, they were going to call it Burbn. The former co-owners claimed that they knew it was a terrible name and were glad they didn’t stick to it.
10. Instagram Is An Ecommerce Moneymaker
According to experts, Instagram is one of the leading sources that refers users to eCommerce websites. So, there’s no wonder it’s one of the leading platforms in most eCommerce niches, such as fashion, fitness, etc.
How To Stand Out On Instagram?
Standing out on Instagram isn’t rocket science, but it’s not easy, either. To ensure that you stand out among over 1.44 billion users, here’s what you can do:
· Pick A Unique Niche
A unique niche or industry will help you go far on Instagram. If the “Explore” feature on Instagram shows you posts relevant to your industries, then you could be one of them too. All you need to do is pick your niche wisely.
· Write Unique Posts/Captions
Unique Instagram posts can generate more responses and push the algorithm to ensure you’re seen by your target audience. For that to happen, you can try using a Weird Text Generator, something like this:
It’ll help you stand out and might even score comments about your weird and unique text.
· Offer Something Valuable
YouTube, Instagram, or Facebook, the one thing common among top content creators there is that they present some sort of value. So, whether it’s information or something else, as long as you offer something valuable to your users, you’ll find your target audience easily.
These are the top 10 most interesting Instagram facts that you probably didn’t know. Instagram is continuing its journey of success, and it’s only getting better. So, try the tips in this article’s latter section to help yourself stand out on the platform.